Joseph Cohen

I found some cool Apple product videos from the early 2000s. Here are the highlights:

Power Mac G4 Cube, November 2000

Executives and partners go on about how gorgeous the machine was. 

It really was cool.

This awesome looking CRT display (which I don’t remember) made a cameo.

I loved these speakers.

“Holy shit, you’ve done it again.” 

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iPod, November 2001

Apple’s team talks about the product, and a few artists make appearances:

“The design is really cool. I don’t know who your product designers are, but, boy, you’re not paying them enough…I might have to steal your prototype.” 

“This kicks every other product’s ass”

“Do you remember what it was like when you got your first Walkman?”

“Our goal was to design something that could become an icon.”

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These are fun to watch. They show a scrappy company with a lot to prove. DNA clearly does scale.