I'm an entrepreneur, most recently with Lore. Starting something new.

  1. Apple.com, Year 2000

    I found some cool Apple product videos from the early 2000s. Here are the highlights:

    Power Mac G4 Cube, November 2000

    Executives and partners go on about how gorgeous the machine was. 

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    It really was cool.

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    This awesome looking CRT display (which I don’t remember) made a cameo.

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    I loved these speakers.

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    "Holy shit, you’ve done it again." 

    iPod, November 2001

    Apple’s team talks about the product, and a few artists make appearances:

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    "The design is really cool. I don’t know who your product designers are, but, boy, you’re not paying them enough…I might have to steal your prototype.” 

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    "This kicks every other product’s ass"

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    "Do you remember what it was like when you got your first Walkman?"

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    "Our goal was to design something that could become an icon."

    These are fun to watch. They show a scrappy company with a lot to prove. DNA clearly does scale. 

    TAGGED: tech apple startups writing
    NOTES:
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