I found some cool Apple product videos from the early 2000s. Here are the highlights:
Executives and partners go on about how gorgeous the machine was.
It really was cool.
This awesome looking CRT display (which I don’t remember) made a cameo.
I loved these speakers.
"Holy shit, you’ve done it again."
Apple’s team talks about the product, and a few artists make appearances:
"The design is really cool. I don’t know who your product designers are, but, boy, you’re not paying them enough…I might have to steal your prototype.”
"This kicks every other product’s ass"
"Do you remember what it was like when you got your first Walkman?"
"Our goal was to design something that could become an icon."
These are fun to watch. They show a scrappy company with a lot to prove. DNA clearly does scale.