About

This is the weblog of Joseph Cohen.

I'm the founder of a company called Coursekit. We're reshaping education for the internet age. If you are brilliant and want to be part of something extraordinary, join us.

I was also student at Wharton. But that's on hold for now.

Here, I focus on my interests: learning, creativity, invention, and design. Connect with me on Twitter and Linkedin. And subscribe to my newsletter here.

If you want to get in touch, write to joseph at coursekit dot com.

Inspiration

On Apple's core value, in 1997: "We believe that people with passion can change the world for the better." - Steve Jobs

"The details are not details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life." - Charles Eames

Lion

Apple’s latest desktop operating system is a big deal. When the company announced Lion, I thought the iPad-inspired enhancements were gimmicky and underwhelming. But after using it for a week, I’ve realized that this latest OS is truly the start of a profound shift from the classic desktop OS to the world of gesture based computing. 

Swiping between full screen apps. Zooming with your fingers on the trackpad. Double tapping the mouse for Mission Control. These things make the experience better. It’s quicker to use, more pleasant, and most importantly, it’s more intuitive. 

We know that iOS represents the most natural computing platform in history. Instead of directing a small black triangle on a screen that’s 12 inches away from your hand, you just tap whatever you want. 

The challenge has always been: how does this control mechanism translate to desktop computing? We know that touchscreen desktops won’t work because our arms will tire from holding them up throughout the day. What Lion shows us is that there can be an intuitive, natural way of using a computer by gesturing – even if you’re not touching the content itself. 

They reversed the direction of mouse scrolling! Crazy! But really, they needed to. With Lion, Apple is trying to change the user experience metaphor that has governed OS design since the 80s. It was a symbolic move, but one, to me, that ties together the new interaction paradigm – you interact with the content, not the OS. 

Lion - at $29 - seems like an incremental upgrade. But I guarantee that it will prove to be one of Apple’s boldest moves in defining how we interact with computers of the future. 

21 notes

  1. amy751 reblogged this from ideasandform
  2. arainert reblogged this from ideasandform and added:
    @josephcohen breaking down how...Steve Jobs’ Keyser Soze
  3. morrick reblogged this from ideasandform and added:
    Actually, you interact...content on iOS and true multi-touch interfaces.
  4. ohmlabs reblogged this from ideasandform
  5. wesleydyson reblogged this from ideasandform and added:
    while for people...earliest, when they start using iCloud this fall and most
  6. ideasandform posted this